Automobile maintenance products and automobile maintenance equipment enterprises, the marketing focus shifts to the automobile fast repair and maintenance chain market

Remind enterprises in the industry and auto care product dealers everywhere that they should shift their marketing focus to the auto repair and maintenance chain store market as soon as possible, which will occupy this market as soon as possible and will take the lead in development.

Anti-monopoly will enable the unprecedented development of the auto repair and maintenance model.

As the country's anti-monopoly efforts on automobiles have been further strengthened, the market development of auto 4S stores that used to monopolize after-sales auto parts services will inevitably decline to the market.

The rapid maintenance model of car maintenance chains has developed rapidly in the past two years, and there have been many brand-based regional operation of rapid repair chain stores. Jile etc. And the country's anti-monopoly efforts on automobiles are increasing day by day, and the auto repair and maintenance market will usher in a period of rapid development. As a business form that survives on the after-sales service terminal, automobile maintenance products enterprises will inevitably be eliminated by the market if they cannot keep up with the development trend of the business form.

Auto maintenance fast repair mode will prompt auto maintenance companies to pay more attention to brand operation

It is necessary to remind everyone that due to the difference between the auto repair mode and the traditional 4S mode, the operation of car care products and car cleaners in the brand is also different.

The automobile 4S service model is mandatory, the service is opaque, and the brand requirements for automobile maintenance products are not high. This is also an important factor in the current automobile maintenance products enterprises are full of small and medium brands, even miscellaneous brands, lack of brand operation, and focus on relationship marketing the reason. The auto repair mode is faster than the 4S mode. It is more transparent in service and more directly faces the car owner. Miscellaneous brands often cannot gain the trust of the car owner, which affects the reputation of the car repair shop. On the other hand, some small auto repair shops, because they have just been established, also need some big brand products to endorse themselves to gain the trust of car owners.

Combining these new situations, Zhicheng Automobile believes that auto care companies that increase brand investment will inevitably win in the future competitors. Especially those brands that create brand recognition at the owner level have a competitive advantage. Of course, car maintenance products companies generally do not have a large scale of business. How to create a brand recognition of car owners through low-cost marketing is a difficult problem. But the sooner the company considers and implements, the more it will have the huge advantage of taking the lead in seizing the market!