Automobile antitrust will lead to dual competition in the maintenance market and its impact on the automotive maintenance products and automotive maintenance equipment industry

At present, the country has introduced two major policies for the release of auto parts and auto maintenance technology, which will bring about a great change to the dominance of the auto 4S store system. Auto maintenance equipment, ternary cleaning equipment, and automobile exhaust treatment experts —— Zhicheng Auto Insurance believes that this kind of change has come and will revolutionize the market in the next 1-2 years. After buying a new car, the car owner may directly repair and maintain a branded repair shop in the social chain. , Maybe there will be no first guarantee period in the future, this concept.

What impact will it have on the automotive maintenance industry as an ancillary service for auto repair companies and auto 4S stores?

4S: A unique model that will revolutionize, and car care products welcome free development opportunities

4S special repair shops of various brands, they have the strong repair technology of automobile manufacturers, car maintenance equipment and accessories support, provide preferential policies for sales and maintenance bundling, provide "one-stop service at home" for all kinds of high-end vehicles, Excellent technology and excellent service. Although it is of high service quality, professional maintenance technology, and high-quality staff, the higher maintenance price is also a weakness of the automobile 4S shop. The maintenance hours and original accessories are charged according to uniform standards, and the price is often high, even for ordinary repair shops. Several times the price. After anti-monopoly, consumers will have a wider choice, and after the market competition will become fierce, 4S stores will no longer be alone, spare parts resources will be shared, market share will shrink, and chain and monomer market share will increase.

For our automotive maintenance products industry, Zhicheng Auto Insurance, a domestic three-way catalytic repair expert, believes that this should be a great benefit for the automotive maintenance industry. In the past, it relied too much on automobile 4S stores, which led to 4S Squeezed by OEMs, the development of many car maintenance brand companies has been increasingly compressed, and after anti-monopoly, the market is fully competitive, and capable car maintenance companies and brands have expanded their future development and should have greater gallop. space,.

Chain stores: Will occupy more market share, and the automotive maintenance industry needs to focus its marketing focus on new chain customers.

The chain fast repair model has been developed in China for more than ten years, but the chain enterprises that have been tepid and even entered China early have closed down, but since last year, on the eve of the national anti-monopoly policy, various brands The chain has increased the pace of market development, and various hot money has also poured in. Because the price, service, and convenience can best win the consumer's psychology in the case of spare parts sharing, the advantages of chain stores are service first, make full use of their own advantages to open their own markets, and the number of consumers will also increase. In the future, it will also occupy a considerable market share. This has been certified in global markets such as the United States.

Regarding the impact of the automotive maintenance products industry, Zhicheng Automobile Insurance, an expert in ternary cleaning and reduction equipment and automobile treatment exhaust, believes that automobile maintenance product manufacturers and automobile maintenance equipment brand companies should restart brand building and marketing focus shift as soon as possible to study automobiles. How to develop maintenance products in the field of auto repair chain enterprises and other issues. Whoever does a good job in this field will likely develop the fastest, because under the car chain model, car care products have more opportunities for direct communication and communication with car owners.

Individual stores: the market will shrink further in the future

Under the impact of the chain fast repair model, the monomer will face many problems such as lack of brand, capital, management, etc., and the price and fast repair chain do not have great advantages. In the future, the monomer store will either be eliminated or joined the chain system, or Absorb investment funds and transform chains. In general, individual stores will also become obsolete, just like the development of supermarkets, which makes individual small stores basically disappear. For such personal stores, Zhicheng Auto Insurance only recommends the entry of small and medium-sized car maintenance products.

In general, the after-sales maintenance market will attract dual competition between the 4S system and the chain system. The automotive maintenance industry can study how to respond, including how to serve the 4S system that is no longer a big one.